Ziata Wines
After 20 years of marketing Napa Valley and its wines, Karen Cakebread launched ZIATA Wines in 2008. “I had two goals: to create beautifully structured wines that reflect the vineyards they come from; and to be involved in every aspect making wine.” She named the brand in honor of her mother, Mary, and hired Anne Vawter, a protégée of Heidi Barrett, as winemaker.
Project
- Social Media Management
- Marketing Strategy